Hire Freelance Data Analysts
Hire Freelance Data Analysts
The Guild represents freelance data analysts and strategists from the U.S. and Canada, with experience ranging from startups to Fortune 500 enterprises. Their domain experience includes B2B software and services, financial services, retail and e-commerce, consumer technology and services, healthcare and pharmaceuticals, and many other industries.
Listed below are a few of many data analysts represented by the Guild. If you are interested in one of these featured researchers, request a consultation with them. To request a researcher that meets your specific requirements, call or text (415) 640-4564 or submit a brief form below.
Jason Haddock
Conversion Optimization and Website Strategist
- 20+ years in digital marketing
- 15+ years in conversion optimization programs and strategy
- 12+ years in website strategy
- Experience in B2B, Saas, Fintech, Travel, E-commerce, Hospitality, DTC, Fitness, etc.
- Experience with analytics tools from Adobe, Content Square, Full Story, Google Analytics, Dynamic Yield and others
The UX Researchers’ Guild has screened and interviewed each of these data analysts to determine their expertise and competency. We feature data analysts who have strong skills and experience and can run studies from the initial scope to completion.
Our Process:
- Begin the process by requesting a consultation with a featured data analyst or contacting the Guild with your requirements.
- A researcher can work under your supervision, or you can outsource your research to the Guild.
- Once we know your needs and budget, we will identify researchers who fit your criteria, and propose them to you.
- Meet the data analyst of your choice via Zoom to confirm their suitability for your needs.
- If the match is mutually agreeable, we will make contractual and financial arrangements to begin an engagement.
Jason Haddock Conversion Optimization and Website Strategist
Jason Haddock
Conversion Optimization and Website Strategist
Adobe
Sr. Manager for Optimization and Personalization (3 years)
- Led the optimization program for Enterprise Cloud, developing personalization and experimentation to increase conversion path effectiveness.
- Worked in a highly matrixed organization, coordinating with stakeholders to rally behind a common goal for website messaging, design, strategy, and experimentation
- Worked with UX, design, and content leaders to deliver best-in-class digital experiences
- Used Analytics to evaluate performance and analyze opportunities for improvement
Optimization and Personalization Business Consultant (8 years)
- Worked with Adobe clients including Delta, REI, FedEx, Marriott, and Disney to build optimization programs, guide roadmaps, and suggest actions for achieving ROI with Adobe suite of tools
- Consulted on analytics implementation and analysis, developed strategy, tactics, and goals for clients with complex sales cycles and buyer journeys
- Developed a client maturity model used by consulting to evaluate programs by looking at mindset, culture, leadership, governance, documentation, analytics, and communication
Master Control
Director Digital Experience Team
- Developed a website strategy for domestic and international sites
- Developed and managed a roadmap for website improvements, campaigns, designs, and messaging
- Managed front-end, back-end, content, SEO, projects, and lead-generation activities
Highlights:
- 20+ years in digital marketing
- 15+ years in conversion optimization programs and strategy
- 12+ years in website strategy
- Experience in B2B, Saas, Fintech, Travel, E-commerce, Hospitality, DTC, Fitness, etc.
- Experience with analytics tools from Adobe, Content Square, Full Story, Google Analytics, Dynamic Yield and others
Research Agency
We Specialize in Research
RESEARCH IS OUR FOCUS AND EXPERTISE
We are not a design or digital agency that also conducts research. We are the research agency of the UX Researchers Guild with a deep bench of research expertise from the San Francisco Bay Area to New York City (and major cities in between).
High-Quality Research
CONDUCTED BY RESEARCHERS WITH DOMAIN EXPERIENCE
Domain experience allows researchers to start quickly and better understand customer input. The Guild’s remarkable talent pool allows us to select researchers with the ideal experience for each project.
Research Agencies are Expensive, Right?
THE GUILD COSTS LESS THAN OTHER AGENCIES
The Guild’s markup is lower than other agencies, and we don’t charge for extra staff or services that you may not want or need. Our lower cost means we can do more research and gain more insights for the same budget.
Experienced Leadership
SUCCESSFUL ENGAGEMENTS REQUIRE STRONG LEADERSHIP
Meet Christie McAllister, Director of the Guild’s Research Agency. For the last six years, Christie has been the Research Director at Autodesk. In that role, she engaged agencies to conduct research studies for Autodesk. Having been a client, Christie knows exactly what you need and how to deliver it.
Kasey Canlas
Kasey Canlas
Research Operations Leader & Consultant
Genesys
UX Research Operations Manager
- Founded the UX Research Operations team within a multi-product B2B organization, increasing from a solo role to lead a 4+ UX Operations team, enabling the 90+ UX team to complete 350+ annual research studies across 6 product areas for customer service AI.
- Designed and launched a B2B2C in-house participant panel within 3 months of joining Genesys, growing from 0 to 60+ customers/partners in the first year. Guided team on participant panel expansion to the general population through cross-collaboration, promotional rebrand strategies, and improved workflows to achieve 13x participant panel increase over 3 years.
- Developed and delivered comprehensive research training programs including live sessions, open office hours, and specialized Q&As to enhance team understanding of research methodologies and best practices.
- Served as a strategic UX research advisor to product teams, helping establish research governance frameworks, accessibility guidelines, and ethical research practices that balanced business objectives with user needs.
- A 3-year Genesys Jira Guild member, focused on Jira optimization, best practices and workflows. Initiated Jira transformation by proposing and piloting additional issue levels (Program and Initiative) and structure, which became the base structure company-wide for enhanced project tracking within the project development process.
McGraw-Hill Education
UX Research Operations
- Designed an in-house research participant database, with growth from 300 to 1,600 active members, including school-age children in less than 2 years.
- Collaborated with Legal and Data Privacy to establish a company-wide research governance framework including:
- Panel participation terms
- Participant Informed Consent templates
- NDAs
- Research data privacy policy
- Recruitment and research with people with disabilities
- Established enterprise-wide Research Repository for School UX Research team
Highlights:
- 12+ years of operations experience, with 6+ years building and scaling UX research operations from the ground up at enterprise companies.
- Demonstrated success at scale, growing global research teams from 5 to 20+ researchers across three continents.
- Collaborated with senior leadership across PM, DevOps, Customer Success, Customer Engagement, Data Privacy, Legal, to move forward company-wide initiatives.
Bachelor of Communications, Ohio University, Athens, Ohio
UX Certificate with Specialty in UX Management, Nielsen-Norman Group
UX Research Operations Consultants
UX Research Operations Consultants
Rob Brantley
Autodesk, Research Operations Lead
- Scaled research participant panels by 15,000+ members, improving research validity
- Established governance and compliance frameworks, ensuring ethical and privacy-compliant participant management
- Implemented secure research insight storage systems, improving cross-team collaboration
- Worked with vendors to implement AI research tools Relevance.ai, Outset.ai
Kasey Canlas
Research Operations Leader & Consultant
- 12+ years of operations experience, with 6+ years building and scaling UX research operations from the ground up at enterprise companies.
- Demonstrated success at scale, growing global research teams from 5 to 20+ researchers across three continents.
- Collaborated with senior leadership across PM, DevOps, Customer Success, Customer Engagement, Data Privacy, Legal, to move forward company-wide initiatives.
Our Process:
-
- Begin the process by contacting the Guild with your requirements or requesting a consultation with a featured leader.
- Once we know your needs, we will identify leaders who fit your criteria and propose them to you.
- Review and select a leader to meet via Zoom to confirm their suitability.
- If the match is mutually agreeable, we will make contractual and financial arrangements to begin an engagement.
Consultants from the Guild typically work remotely but can also work onsite. When onsite work is required, preference is given to those who live in the same city or region. When a local leader is not available, the Guild selects those willing to travel to work and collaborate in person. For travel and tax considerations, the Guild only works with organizations based in the U.S.
Rob Brantley Senior Research Operations Consultant
Rob Brantley
Senior Research Operations Consultant
Autodesk
Research Operations Lead
- Scaled research participant panels by 15,000+ members, improving research validity
- Established governance and compliance frameworks, ensuring ethical and privacy-compliant participant management
- Implemented secure research insight storage systems, improving cross-team collaboration
- Worked with vendors to implement AI research tools Relevance.ai, Outset.ai
Autodesk
Community Manager
- Launched engagement initiatives that increased participant diversity by 50%
- Developed and executed targeted outreach strategies, improving response rates and research reach
- Integrated participant data with Salesforce and other CRM tools, automating profiling for better recruitment
Highlights:
- Experienced Research Operations Lead focused on streamlining processes, managing participant panels, and ensuring research governance at scale. Skilled in data management, compliance, and operational strategy to support impactful user research.
- Expertise in research governance, participant panel management, and workflow optimization
- Proven track record of scaling research participant communities and improving engagement
- Strong operational leader, reducing researcher administrative burden and improving efficiency
- Skilled in building self-service research tools and training teams on best practices
- Currently focused on building AI-powered automation systems for lead generation
B.A. in Communications & Information Sciences | Psychology – The University of Alabama
Research-Ops: Operationalizing & Socializing User Research – NN/g
Data Analytics Bootcamp – Nashville Software School
Debbie Levitt UX Research Leader
Debbie Levitt
UX Research Leader
Various Freelance Projects
- Qualitative generative and evaluative research for Sanofi, helping them understand and improve pharmaceutical claims and returns.
- Qualitative generative research for a famous two-sided marketplace. 71 interviews with sellers. Then did a moderated and unmoderated card sort to understand how to improve the “list your item” form.
- Qualitative discovery research for a fintech startup who hadn’t found product-market fit. We interviewed target audiences, found the problems, and invented how the startup might approach solving them.
- Qualitative generative and evaluative research for an innovative student-focused system at Arizona State University. Research heavily impacted strategies, decisions, and designs.
Strategy Consulting and Department Rebuilding
- 6-month contract to help StepStone/TotalJobs improve their UX teams and practices. Coached Researchers and Designers. Delivered a strategic change plan to C-level execs.
- 3-month contract to help a CX/UX agency organize internal processes. Coached the team. Invented processes to manage daily operations, work reviews, and projects. Advised the CEO and board on various decisions.
Portfolio
Highlights:
Debbie is an experienced leader with a track record of building and leading diverse research and design teams, shaping product vision, influencing strategies, and driving initiatives. She has many years of experience in CX and UX strategy, research, information architecture, interaction design, prototyping, testing, and more.
- Helping companies from startups and Fortune 200s strategize customer experiences, understand user needs, and innovate experiences that truly solve problems.
- Coming from the work, Debbie has many years of experience in CX and UX strategy, research, information architecture, interaction design, prototyping, testing, and more. Often brought in as a player-coach.
- Author of multiple books and articles teaching companies and teams how to achieve business goals through customer-centricity. Over 1000 instructional videos on YouTube.
Jessica Bluestone
Jessica Bluestone
Behavioral Researcher
Cultural Responsivity and Service Delivery
- Led end-to-end mixed-methods research to optimize behavioral health services for 10,000+ ethnically and culturally diverse families.
- Leveraged advanced statistical software to identify key pain points, informing data-driven improvement in service provision.
- Developed and facilitated staff training workshops, enhancing cultural competence across organizations and driving an increase in consumer retention.
- Led and mentored teams of junior researchers, fostering growth and skill development in research methodologies.
- Developed and implemented strategies to improve culturally competent service delivery, positively impacting stakeholders satisfaction and community engagement.
Portfolio Available Upon Request
Additional Projects:
Very Low Birth Weight
- Led literature reviews and interviews on NICU risk factors, supporting the creation of a $600,000 grant-funded program to improve parent support and neonatal care.
State Council for Developmental Disabilities
- Conducted a large-scale content analysis of over 3,000 education-related data points, providing recommendations that influenced county-level educational policies.
Empowering Students with Personalized Tools
- Created user personas and enhanced LMS functionality, increasing user engagement from 35% to 80%, while improving communication and marketing efforts via CRM platforms.
University of California, Santa Barbara
PhD, Educational Psychology
MA, Education
BA, Psychology
UX Research Leaders Available on a Fractional or Full-time Basis
UX Research Leaders Available on a Fractional or Full-time Basis
The remarkable UX research leaders featured by the Guild have just about done it all: they have built teams from the ground up, implemented research operations, built research repositories, democratized research, and integrated AI tools.
Their domain experience includes B2B SaaS software, financial services, healthcare (cardiology, diabetes, women’s health, med-tech), retail, education, entertainment, transportation, travel, architecture, design, engineering, and gaming.
Could you use their expertise in your organization? They are available as hourly consultants, or on a fractional or full-time basis. To request a consultation with them, call or text (415) 640-4564.
Sarah Morgan
Ex-Sr. Director, UX Research FanDuel (8 years)
- Founding member of FanDuel’s UX Research team, scaled from a solo researcher to a team of 25, covering eight platforms including apps, web, retail, and TV.
- Launched new-to-market technologies across gaming, travel, and med-tech, building a culture centered around user-focused design, empathy, and data-driven problem-solving.
- Established a DIY research program that trained 100+ people to conduct over 300 studies in 2 years, democratizing research across the organization.
Christie McAllister
Ex-Director of Experience Research, Consumer Insights, Autodesk (6 years)
- Responsible for global digital properties, including licensing portals, e-commerce sites, community forums, learning content, etc.
- Built searchable research repository of all research studies across multiple research teams within the company
- Developed experimentation model to leverage generative AI/ML to scale and increase velocity of research testing cycles
Shannon Graf
Director of Design Research, Signet Jewelers (4 years)
- Using consumer insights to enhance e-commerce and in-store tech and drive digital transformation
- Personalizing shopping experiences and fostering brand trust to boost Signet’s success in the competitive jewelry market
- Gathering employee feedback to improve organizational practices and foster a positive workplace culture
Our Process:
-
- Begin the process by contacting the Guild with your requirements or requesting a consultation with a featured leader.
- Once we know your needs, we will identify leaders who fit your criteria and propose them to you.
- Review and select a leader to meet via Zoom to confirm their suitability.
- If the match is mutually agreeable, we will make contractual and financial arrangements to begin an engagement.
Leaders from the Guild typically work remotely but can also work onsite. When onsite work is required, preference is given to those who live in the same city or region. When a local leader is not available, the Guild selects those willing to travel to work and collaborate in person. For travel and tax considerations, the Guild only works with organizations based in the U.S.
Christie McAllister Strategic Research Leader with Global B2B SaaS and AI Experience
Christie McAllister
Strategic Research Leader with Global B2B SaaS and AI Experience
Autodesk
Director of Experience Research, 2018 – 2024
- Responsible for global Autodesk digital properties, including licensing portals, e-commerce sites, community forums, learning content, etc.
- Drove business, digital, and CX strategy through customer-centered, data-driven research insights
- Grew and scaled a multi-methods team of UX researchers and operations from 4 to 15
- Led Autodesk research leadership council to raise practice excellence and maturity
- Built research operations, recruiting process, participant community, and governance model
- Built searchable research repository of all research studies across multiple research teams within the company
- Led research to transform subscription experience to a named-user and consumption model
- Led research initiatives on customer trust, platform experiences, and executive engagement
- Developed experimentation model to leverage generative AI/ML to scale and increase velocity of research testing cycles
- Developed Autodesk user journey mapping and persona frameworks
- Domains: architecture, engineering, construction, 3D design, manufacturing, and entertainment
Additional Experience:
Scansion
VP of Strategy, 2015 – 2018
(Boutique innovation strategy and research consultancy)
- Knowledge expert in business strategy, analytics, journey mapping, and human-centered insights development
- Led significant client projects, including RFP, project design, and client management
Favorite Medium
Director of Strategy, 2013 – 2015
(Global design and development agency)
- Developed and implemented the product strategy offering
Hot Studio (acq. By Facebook)
Director Of Business Management, 2011 – 2013
(Digital design and development agency)
- Implemented program management and financial reporting for two studios and 120 users
Frog Design
Program Analyst, 2009 – 2011
(Global Innovation Consultancy)
-
- Designed project estimating, tracking, and management tool across teams
BS, Business Administration, UC Berkeley
MBA, Design Strategy, California College of the Arts