Amanda Jensen, MFA

With not At Studio (Founder & Principal)

• Advise founders and leaders on product strategy and emerging technology, using foresight methods to map fringe signals into early opportunity spaces
• Run research-to-prototype sprints and roadmap workshops, and serve as an embedded thought partner on ongoing product decisions

Educational Testing Service (Senior UX Researcher)

• Lead behavioral and motivation research across a 10+ product AI ecosystem in education and assessment, shaping a multi-year strategic roadmap
• Drive 0-to-1 research from ambiguous concept through launch, surfacing product gaps and innovation signals ahead of roadmap decisions

Documentary Film (Executive Producer & Researcher)

• Social Animals (Netflix, Apple TV, Prime Video; SXSW premiere): led audience research that overturned the film’s premise and reframed it around Gen Z identity and social media
• Bottle Conditioned (Apple TV+, Prime Video): in-field ethnographic research with Belgian lambic blenders shaped the film’s cultural heritage narrative

UNICEF (Design Ethnography Field Researcher, Kampala, Uganda)

• Four months of immersive fieldwork across community contexts, synthesized into program recommendations adopted in rollout planning. This is where “with, not at” as an ethos began.

Redding Distributing Company (Senior Design Strategist)

• Brought futures thinking into internal strategy, facilitating executive discovery workshops and turning findings into leadership-ready recommendations

California State University, Chico (Adjunct Lecturer, Communication Design)

• Taught co-design, design research, and ethnographic methods, and ranked among the department’s top-rated faculty