Debbie Levitt
UX Research Leader
Various Freelance Projects
- Qualitative generative and evaluative research for Sanofi, helping them understand and improve pharmaceutical claims and returns.
- Qualitative generative research for a famous two-sided marketplace. 71 interviews with sellers. Then did a moderated and unmoderated card sort to understand how to improve the “list your item” form.
- Qualitative discovery research for a fintech startup who hadn’t found product-market fit. We interviewed target audiences, found the problems, and invented how the startup might approach solving them.
- Qualitative generative and evaluative research for an innovative student-focused system at Arizona State University. Research heavily impacted strategies, decisions, and designs.
Strategy Consulting and Department Rebuilding
- 6-month contract to help StepStone/TotalJobs improve their UX teams and practices. Coached Researchers and Designers. Delivered a strategic change plan to C-level execs.
- 3-month contract to help a CX/UX agency organize internal processes. Coached the team. Invented processes to manage daily operations, work reviews, and projects. Advised the CEO and board on various decisions.
Portfolio
Highlights:
Debbie is an experienced leader with a track record of building and leading diverse research and design teams, shaping product vision, influencing strategies, and driving initiatives. She has many years of experience in CX and UX strategy, research, information architecture, interaction design, prototyping, testing, and more.
- Helping companies from startups and Fortune 200s strategize customer experiences, understand user needs, and innovate experiences that truly solve problems.
- Coming from the work, Debbie has many years of experience in CX and UX strategy, research, information architecture, interaction design, prototyping, testing, and more. Often brought in as a player-coach.
- Author of multiple books and articles teaching companies and teams how to achieve business goals through customer-centricity. Over 1000 instructional videos on YouTube.