Jason Haddock

Adobe

Sr. Manager for Optimization and Personalization (3 years)

• Led the optimization program for Enterprise Cloud, developing personalization and experimentation to increase conversion path effectiveness.
• Worked in a highly matrixed organization, coordinating with stakeholders to rally behind a common goal for website messaging, design, strategy, and experimentation
• Worked with UX, design, and content leaders to deliver best-in-class digital experiences
• Used Analytics to evaluate performance and analyze opportunities for improvement

Optimization and Personalization Business Consultant (8 years)

• Worked with Adobe clients including Delta, REI, FedEx, Marriott, and Disney to build optimization programs, guide roadmaps, and suggest actions for achieving ROI with Adobe suite of tools
• Consulted on analytics implementation and analysis, developed strategy, tactics, and goals for clients with complex sales cycles and buyer journeys
• Developed a client maturity model used by consulting to evaluate programs by looking at mindset, culture, leadership, governance, documentation, analytics, and communication

Master Control

Director Digital Experience Team

• Developed a website strategy for domestic and international sites
• Developed and managed a roadmap for website improvements, campaigns, designs, and messaging
• Managed front-end, back-end, content, SEO, projects, and lead-generation activities