Sarah Morgan
UX Research Leader & Consultant
FanDuel
Senior Director of UX Research & Ops
- Founded the UX Research practice within a multi-product organization, scaling from a solo role to a team of 25 across 8 platforms, including apps, retail, and TV.
- Developed and mentored UX Researchers, Managers, and Directors, creating a pipeline of skilled leaders and fostering a strong user-centered design culture.
- Collaborated with senior leadership on product strategy, leading launch strategies for new-to-market technologies in fast-evolving sectors.
Research & Ops Innovation
- Established a DIY research program, training over 100 team members across disciplines to independently conduct research, resulting in 300+ studies in 2 years.
- Led an operational team spanning UX Research, UX Design, and UX Writing, pioneering innovative research methodologies for both in-person and remote settings.
Portfolio Available Upon Request
Highlights:
- Over a decade of experience driving UX research and product strategy in high-growth industries, including gaming, travel, transportation, and med-tech.
- Extensive background in scaling product ecosystems, transforming user experiences, and delivering measurable business impact.
- Renowned as a strategic partner who aligns user insights with business goals, fostering empathy-driven design and data-informed problem-solving.
- Expert trainer and mentor, embedding user-centered design principles to cultivate a deep understanding of user needs across product teams.