Shannon Graf

Principal UX Research and Product Strategy Consultant

Shannon Graf

Signet Jewelers
Director of Research and Product Strategy

  • Leading, mentoring, and managing a team of researchers
  • Developing and executing a comprehensive research strategy that aligns with business goals
  • Managing research budgets, vendors, and timelines effectively
  • Using consumer insights to enhance e-commerce and in-store tech and drive digital transformation
  • Personalizing shopping experiences and fostering brand trust to boost Signet’s success in the competitive jewelry market
  • Gathering employee feedback to improve organizational practices and foster a positive workplace culture

Dialexa, projekt202, Hall & Partners, Sachs Insights, Usability Sciences Corp

  • Research Director across digital and global agencies

DIRECTV and Blackbaud

  • In-house digital product strategy

Highlights:

  • 20+ years of experience in UX research and strategy
  • Strategic advisor to Marketing, Digital, and IT executives
  • Extensive experience in consumer goods, including beauty and retail, as well as finance, healthcare (cardiology, diabetes, women’s health), and education
  • Global research experience in Europe and APAC
  • IDEO certification in Advanced Design Thinking
  • Featured on User Testing’s Insights Unlocked Podcast
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