Tracy L Hayes
UX Research Consultant and Leader
UX Leadership Coach
UX Research + Strategy Lead
Google
Head of Product Research,
Google Fi / gUP Local Insights
- Led $17M of global product research in 2022
- Developed two UXR teams
GfK/Ipsos
Senior Vice President,
Consulting
- Grew $MM UX practice to serve tech giants
- Crafted mixed method, global research programs
- Stood up an ongoing research program in 7 countries
Sears Holdings
Director, User Experience
- Built a high-impact design team focused on business verticals
- Re-imagined fashion experiences for Sears and Kmart, increasing visits, order value, and conversion
- Designed and managed a successful (exit rates lower, order value much higher) online launch for a major fashion brand, introducing critical new features for the overall web experience
Highlights:
- Experienced advocate for UX and Users, adept at cross-functional collaboration
- Built and fostered UX teams in multiple consulting and in-house environments
- Trained and mentored User Centered Design principles in classrooms and on-the-job
- Led major digital transformations in retail, manufacturing, shipping, travel, finance
- Certified Coach and facilitator passionate about building a human-centered culture